Photo: Sophie Holden
After releasing his highly-praised offerings 'FEARLESS IS THE FLAME’ and ‘MF BASSLINE’ earlier this year, Will Joseph Cook has now announced his plans for his new EP 'NOVELLA', which is set to be released on the 13th October via Bad Hotel / The Vertex.
The new collection is being previewed by the new lead single 'PUNCHIN'', which comes accompanied by a stunning new video, directed by Bertie Gilbert.
Speaking about the new track, he said, “PUNCHIN’ is this flirty bop about being most attracted to each other’s less conventional traits. In England, if someone is ‘punchin’ they’re dating someone who others might consider to be out of their league. I wrote the song around a little play on words - even though I’m punchin, I must hit a little different.
"There’s a line in the song that says “your daddy don’t like me or my guitar” and that pretty much inspired the whole music video. Saying you’re an independent musician can easily translate to “I don’t have a real job or a degree” which some people take issue with. The video is me going on a road trip/trial of masculinity with my girlfriend’s uptight dad. Why does he hate me so bad? What’s his beef with being a lil guitar singing person? When will we embrace our differences and accept one another’s individuality? Watch and find out.”