The Real Ding
Modern Guilt - 'How To Buy Happiness'
Photo: Keith Duffy
Having previously found praise from the likes of BBC 6Music, Radio X, and BBC Introducing London for their run of impressive offerings of late, London-based outfit Modern Guilt return to the fold once again with the breezy new single 'How To Buy Happiness'.
Bringing back another heady dose of rich and driven indie-rock aesthetics from start to finish, 'How To Buy Happiness' makes a brilliantly vibrant listen throughout. Filled with raw and sweeping grooves, a euphoric atmosphere, and some incredibly catchy hooks to boot, these guys are becoming one of the more exciting names rising through the ranks today.
While they have been surging across the airwaves with a string of exciting gems recently, 'How To Buy Happiness' still manages to stand out within their ever-growing repertoire. With such a strong and confident grasp over their songwriting, we can't wait to hear what they come back with next.